MI PÁGINA

Fundraising is one of the most challenging and, at the same time, most important campaign activities. It must be an integral part of the entire campaign. And if it is not, it is your job to make it so.
As a fundraiser, you are not a panhandler. You are not robbing innocent donors. And you are not engaged in an undertaking of a dubious nature.
You are the candidate's director of specialized marketing to a very select and diverse audience whose financial decisions will make or break the campaign.

You are the candidate's director of specialized marketing to a very select and diverse audience whose financial decisions will make or break the campaign.
Yours is a full-time job that requires management skills, experience, diplomacy, drive and access to the candidate and campaign manager. And while relentlessly marketing the candidate to prospective donors, you must also wage an internal struggle to stay in the campaign's information loop.
If you are out of the campaign's information loop, if you are in the dark about the campaign's priorities and goals, if you cannot explain the twists and turns every campaign goes through, you cannot do your job effectively and the candidate will not have the resources to win.
You must know your market, know your product and be ready to take advantave of every opportunity and to respond immediately to every challenge.