LIBRARY

Fundraising is one of the most challenging and, at the same time, most important campaign activities. It must be an integral part of the entire campaign. And if it is not, it is your job to make it so.
As a fundraiser, you are not a panhandler. You are not robbing innocent donors. And you are not engaged in an undertaking of a dubious nature.
You are the candidate's director of specialized marketing to a very select and diverse audience whose financial decisions will make or break the campaign.

This report card highlights one type of measure that heads of state can effectively implement. Presidents and prime ministers can appoint more women into their cabinets, and take action to encourage equitable representation of women on election ballots.