Parties and Media

The web can be an important tool for political parties to help them inform, educate, and connect with the voting public. This report outlines key objectives and best practices in the establishment or modification of party sites and offers some specific examples of how political parties from different countries employ some of these practices on their own sites. Used effectively, these can help a political party utilize the web as part of a larger strategic plan in developing an effective campaign and party presence, whether the site is in the initial design or revamp stages.