LIBRARY

The web can be an important tool for political parties to help them inform, educate, and connect with the voting public. This report outlines key objectives and best practices in the establishment or modification of party sites and offers some specific examples of how political parties from different countries employ some of these practices on their own sites. Used effectively, these can help a political party utilize the web as part of a larger strategic plan in developing an effective campaign and party presence, whether the site is in the initial design or revamp stages. This report first identifies three shared objectives for political party sites then describes best practices in three categories: design, delivery, and management – including some useful steps leading up to election day. The final section offers some examples of how these practices are put to use in different party websites in several democracies.

100 tips to follow if you want to lose an election... or to avoid if you really want to win one.

A political campaign can be an exciting experience. A great deal will happen between now and Election Day and with a little forethought and planning, you can be prepared for all the twists and turns and, in many cases, control de situation. This manual is designed to help you anticipate what will happen and be better prepared.

Fundraising is one of the most challenging and, at the same time, most important campaign activities. It must be an integral part of the entire campaign. And if it is not, it is your job to make it so.
As a fundraiser, you are not a panhandler. You are not robbing innocent donors. And you are not engaged in an undertaking of a dubious nature.
You are the candidate's director of specialized marketing to a very select and diverse audience whose financial decisions will make or break the campaign.