LIBRARY

Resource Author:
Emily's List

Resource Description:
You are the candidate's director of specialized marketing to a very select and diverse audience whose financial decisions will make or break the campaign. Yours is a full-time job that requires management skills, experience, diplomacy, drive and access to the candidate and campaign manager. And while relentlessly marketing the candidate to prospective donors, you must also wage an internal struggle to stay in the campaign's information loop. If you are out of the campaign's information loop, if you are in the dark about the campaign's priorities and goals, if you cannot explain the twists and turns every campaign goes through, you cannot do your job effectively and the candidate will not have the resources to win. You must know your market, know your product and be ready to take advantave of every opportunity and to respond immediately to every challenge.